Beginning in 2013 all customers will have access to advanstar global s new shop the floor digital solution extending the tradeshow from three days to 60 days.
Shop the floor advanstar.
This trade show companion gives buyers the chance to discover new brands and preview collections before during and after coterie.
While enk and advanstar communications will continue to be operated separately enk customers will have access to advanstar global s new shop the floor digital solution slated to launch in early 2013.
Advanstar produces more than 50 trade shows and 100 other conferences and events.
Advanstar communications shop the floor digital showroom for buyers and sellers received a major boost recently when the company partnered with balluun a social business to business technology provider.
Shop the floor will become a brand s online showroom to be accessed by credentialed retailers.
In conjunction with magic the company has recently inaugurated the shop the floor initiative an e commerce platform to serve the same fashion industry clients as the trade show does.
Ubm advanstar is a multinational media company headquartered in london united kingdom.
Its principal operations are live media and business to business communications marketing services and data provision and it principally serves the technology healthcare trade and transport ingredients and fashion industries.
Shop the floor was launched early this year at advanstar s fashion related shows including magic marketplace.
Its largest shows are the semiannual magic market week and licensing international expo.